Icareus Addressable TV solution have been developed in close collaboration with operators and broadcasters to offer the perfect platform to monetise HbbTV
Personalising TV advertising, or Addressable TV, has been the holy grail for broadcasters that they have been searching for decades. It maybe the best way for them to compete against the Internet companies that are constantly growing their advertising market share.
Icareus Addressable TV solution offers an publisher side platform to address the personalisation and programmatic paradigms in TV advertising. It offers new and innovative ad formats that can significantly increase broadcasters ad inventory and thus revenues.
Icareus Addressable TV solution integrates with broadcasters existing ad platforms, personalisation engines and broadcast automation systems to provide an easily scalable and almost automatically run system with high ROI.