Entries by Mikko Karppinen

Blog: Top 6 Take-aways from the 7th HbbTV Symposium

Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going. HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years. HbbTV […]

Blog: Addressable TV @dmexco 2018

dmexco, the event, meeting place & a community for key players in digital business, marketing and advertising. We went to see how addressable TV market is doing. Shortly: TV is still seen as THE media to build brand awareness and reach. Addressable TV must happen. Connected TV, or CTV, were a platform on which many were […]

Blog: Making Addressable TV happen

Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now. As we all know TV advertising has been stagnant or experienced only minor growth during the last years, […]