Blog: Why HbbTV is do or die for broadcasters?

TV viewing has changed. Fact that everyone in the industry has accepted: broadcasters, advertisers, operators and content owners. Content consumption is moving from linear to catch-up at a pace that no-one can really forecast.

Read more

Blog: Top 6 Take-aways from the 7th HbbTV Symposium

Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going.

HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years.

Read more

Blog: Addressable TV @dmexco 2018

dmexco, the event, meeting place & a community for key players in digital business, marketing and advertising. We went to see how addressable TV market is doing.

Read more

Blog: Making Addressable TV happen

Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.

Read more