Latest News & Blog entries

Blog: Why HbbTV is do or die for broadcasters?

HbbTV is do or die for broadcasters

TV viewing has changed. Fact that everyone in the industry has accepted: broadcasters, advertisers, operators and content owners. Content consumption is moving from linear to catch-up at a pace that no-one can really forecast.

Blog: Top 6 Take-aways from the 7th HbbTV Symposium

Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going. HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years.

Blog: Addressable TV @dmexco 2018

dmexco

dmexco, the event, meeting place & a community for key players in digital business, marketing and advertising. We went to see how addressable TV market is doing.

Blog: Making Addressable TV happen

Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.

Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

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Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

Helsinki, 23.5.2018 Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV (www.hbbtv.org). Icareus build a turnkey HbbTV […]

Mediaset rolls out their HbbTV services with Icareus

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Mediaset rolls out their HbbTV services with Icareus

Helsinki, 23.5.2018, Mediaset, the leading commercial broadcaster in Italy, launched their hybrid, broadcast and broadband services (HbbTV) services in 2017 with the help of Icareus. Icareus delivered new HbbTV Carousel solutions to Mediaset, that was rigorously tested to support the simulcast of the legacy MHP platform and HbbTV, the critical requirement in Italy. Icareus solution […]

Icareus EPG Platform to Phuong Nam Company in Vietnam

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Helsinki, 23.5.2018,Phuong Nam Television Company, has selected Icareus Playout EPG platform to manage and distribute their Electronic Program Guide information in all of their cable networks. The delivery includes a turn-key solution to enhance the user experience by providing full 7 day EPG data on all premium channels. Icareus Playout enabled them to easily aggregate […]

Icareus EPG Platform to PCCW in Hong Kong

Helsinki, 15.2.2018, Icareus has delivered its Icareus Playout EPG platform to telecom operator PCCW, the leading PayTV, IPTV and OTT service provider in Hong Kong and elsewhere in Asia. Icareus Playout EPG is used to receive, manage and distribute EPG data to PCCW’s TV services. Icareus Playout EPG platform was selected because it offers flexible, versatile […]

Icareus TV Everywhere solution to AlfaTV

Helsinki, 15.2.2018, Alfa TV, a growing TV channel in Finland has taken the Icareus TV Everywhere solution in use as a cloud service. Icareus’ solution provides AlfaTV an opportunity to manage and distribute its TV programs and other video content online. The service is operated by Digita, the national Finnish digital TV network operator. AlfaTV is […]

Icareus’ End-to-End HbbTV Platform to leading terrestrial operator Emitel

Helsinki, 15.2.2018 Icareus has delivered a turnkey HbbTV solution to Emitel, the national terrestrial TV network operator in Poland. With the new Icareus system Emitel is start the HbbTV service offering for TV viewers in Poland. The delivered turnkey HbbTV (www.hbbtv.org) solution enable Emitel to offer their broadcaster customers HbbTV services and applications as a cloud […]