Icareus Blog
Youtube to spend 100 million to compete with TV

TV is struggling, linear TV is dead for sure. This is what some people keep telling me, youngsters only watch YouTube clips from the Internet, "everybody knows that". I don't know how I should intrepret the news from Youtube, but for me it looks as Google is copying the linear TV experience, right? How can it be dead then?

As YouTube executives put it: they want people to "watch YouTube" the same way they "watch TV."

Add Google TV to this and it really shows that TV is the place to be!

This really relates what CE vendors, operators and pay-tv people are driving as well. You may have heard of SmartTV (Samsung), NetTV (Philips, LG), InternetTV (Sony), and as said Google TV. All of them want to offer personalized content to their customers/subscribers and broadcast networks just cannot compete with broadband in this. This is, of course, where broadcasters and content owners come into the picture, can they keep their foothold and viewers or will these hybrid services steal substantial amount of that 3 hours of TV time per day? Or, will the "Youtubing" move from PC to TV? Really interesting questions and I do believe that the latter will happen.

As a value added service and applications developer we are EXCITED of all this! Where ever I turn there is something interesting happening. We are already working on several projects that will bring services from Internet to TV, with a better UI of course. If you want to be a first mover, start moving now!

The bottom line here:  TV IS THE BEST USER INTERFACE FOR VIDEO (AND LEAN BACK SERVICES). period.

 

ABOUT THE AUTHOR

My name is Mikko Karppinen and I am co-founder of Icareus, thus been involved in every step of our history.

I have an overall responsibility of Icareus technology products, which comes with a sales budget. My background comes from the .com -boom, which I had an opportunity to witness, just while studying at the Helsinki University of Technology and working in software companies in late 90s.

The idea of this blog is mainly to share the market intel, thoughts and questions which I come across. The ten years in the business have shown me more than I ever expected when I founded Icareus, and I hope I can share some of my experiences with you.

Feel free to call or email me:
mikko.karppinen(at)icareus.com
+358415015993

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