SIC TV is a private channel, the second largest TV channel in Portugal. The channel’s general strategy is to get more publicity to gain more audience. SIC TV is a modern broadcaster using also other revenue sources than TV advertisements, such as entertaining and interactive participation TV and cross-media formats.
“We had a show in the mornings between 9 am - 10 am that achieved all our goals. The results were very good; we received expected audience, great revenue and quality production. It was was an innovative concept in Portugal. SIC TV advertised the show also when promoting the channel”, says Luis Fonseca from SIC TV.
The show increased the audience volume in the mornings which was an important time slot for SIC TV. It created a strong revenue source particularly via IVR traffic.The show competed against similar shows of the other channels.
SIC TV was delivered the full service including Format, Production, Hardware and Software. SIC TV provided the specific time slot to be used in the mornings and they also promoted the show during commercial breaks.
The advantages to work with Icareus and WT Play
Icareus and WT Play provide full solutions and service: format descriptions, content, production, technical integration and the implementation of shows. The content of the formats are often entertaining and funny.
Icareus and WT Play have deep knowledge of participation TV business. Business partners guarantee that participation TV shows are of high quality and all official regulations will be followed accordingly.
Icareus and WT Play contacts:
Mr. Toni Leiponen (toni.leiponen(at)icareus.com, tel. + 358 9 2289 0801)
Mr. Paulo Ferreira (paulo.ferreira(at)wt-play.com, tel. +351 962052582)
