TIGO Guatemala is part of Millicom International Cellular S.A., a company providing cellular telephony services to more than 30 million customers in 16 emerging markets in Latin America, Africa and Asia. With over 4 million subscribers, TIGO is the biggest mobile operator in Guatemala.
After introducing the country's first 3.5G network, TIGO Guatemala got interested in new and innovative multiplatform services that would bring value to its customers and drive up their mobile Internet usage.
Icareus together with, WapOneline (http://www.waponeline.com/), produced to TIGO Guatemala a cross-media Reverse Auction combining Internet, WAP and SMS interfaces.
In Reverse Auction the participants have the opportunity to bid on products and take them away with ridiculously low prices - the lowest unique bid wins the auction. Revenue is generated through premium priced SMS, IVR and/or credit card bids.
The TIGO Guatemala's Reverse Auction was promoted through SMS broadcasts, WAP push messages and traditional media and instantly received huge attention among TIGO Guatemala's clients. The cross-media Reverse Auction was delivered as a full service covering service development, implementation, hosting and administration.
In addition to the SMS, Internet and WAP interfaces provided to TIGO Guatemala, Icareus enables set-top-box (MHP, MHEG-5, tru2way, IPTV), participation-TV and mobile-TV (DVB-H) interfaces for its cross-media Reverse Auction concept.
The advantages to work with Icareus
Icareus provides full solutions and service: format descriptions, content, production, technical integration and the implementation of shows. The content of the formats are often entertaining and lucrative.
Icareus has deep knowledge of participation TV business. Icareus guarantees that participation TV solutions are of high quality and all official regulations will be followed accordingly.
More information: contact us
